New Mover Mailings
New mover mailings: the first card in a new home’s mailbox
Postcards to people who just moved or just bought a home in your trade area, mailed to every new arrival or narrowed by demographics, so yours is the business they find before they have chosen one.
A household that just moved has no dentist, no lawn service, no pizza place and no plumber yet. Every one of those choices gets made in the first months, and most get made once, which makes the new mover the one prospect who is actively looking for exactly what local businesses sell. The business that reaches them first is in the best position to keep them.
We mail new movers and new homebuyers inside the trade area you set, around one location or several. Take every new arrival, or narrow the list by income, home value, age or children at home when only some of them buy from you. A new-mover program runs as a series of drops, each to the households that have arrived since the one before; in a smaller trade area the drops are spaced out until enough arrivals gather to fill an order.
Why do new movers respond to direct mail?
Because the card answers a question they are already asking. A long-settled household reads a dentist’s postcard as an interruption; a family that moved in last month reads it as a lead, since they have no dentist at all. New movers also spend heavily in the first months on the house itself: paint, blinds, landscaping, locks, cleaning, furniture. A welcome card with a first-visit offer, landing while the boxes are still in the garage, catches that spending at the start.
Who should mail new movers?
Any business a household chooses once and then keeps. The ones that run new-mover programs longest are those where a customer is worth years of visits.
- Dentists, doctors, chiropractors and veterinarians
- Lawn care, pest control, HVAC, plumbing and cleaning services
- Restaurants, pizza places and coffee shops
- Gyms, salons, dry cleaners and auto repair shops
- Churches, banks, credit unions and insurance agents
New movers or new homebuyers?
New movers include renters; new homebuyers are only the households that bought. Buyers are the better audience for anything that goes into or onto a house, from roofing to window treatments, and for services that assume a long stay. Movers as a whole suit businesses that serve everybody, such as restaurants, medical offices and gyms. Choose one, or mail both with a different card for each.
Dental offices and home service companies run some of the longest new-mover programs: see dental direct mail and home services postcards.
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Quote a new mover mailings job for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — with no obligation. No finished design or mailing list needed.
Answers
New Mover Mailings: questions people ask
How do you find new movers?
From compiled move and home-sale records, which show the addresses that have recently changed hands or taken in a new household. We select the ones inside your trade area, apply any demographic filters, and print the cards to the new residents.
What should a new mover postcard say?
Welcome them, say who you are and where, and give one reason to come in now: a first-visit offer with a deadline. Show the location on a small map, since they do not know the roads yet, and add a QR code to book.
How much does a new mover mailing cost?
It is quoted for your trade area and the number of new arrivals in it. The list, printing, mail processing and postage are priced together, and a recurring program is quoted for the whole series so the cost of each drop is known.
How often should I mail new movers?
As often as your trade area produces enough new arrivals to fill an order of 1,000. A fast-growing suburb may fill one every month; a quieter area every two or three. Each drop goes only to the households that arrived since the last.