Direct mail for political & advocacy
Political mailers printed and in the mail on the schedule the election sets
Political direct mail postcards for campaigns, PACs, parties and ballot measures: voter-file 6×11 cards by segment, GOTV mail and saturation drops for local races, printed and mailed with USPS political mail tagging and a union bug on request.
Political mail is deadline mail. The drop has to land in the window between when voters start paying attention and when ballots go out, and again before election day, and there is no second chance. We book each drop with whichever of our three print partners has a mail date that makes the window, tag it as Political Mail with the USPS so it is tracked and prioritized, and mail from the voter file you supply with the segments you define.
Jumbo 6×11 postcards to targeted voter segments are the core piece; saturation mail on the same card for local races that want every household; and 5×8.25 cards for GOTV reminders in the final days. Union printing and a union bug are available on request.
What political & advocacy businesses mail
- 6×11 voter-file postcards by segment and precinct
- Get-out-the-vote 5×8.25 cards timed to early voting and election day
- Persuasion cards with a QR code to the platform and a tracked URL
- Saturation drops for city council, school board and ballot measures
- Fundraising cards with a QR code to the donation page
- Versioned cards per precinct, message or language
Timing a political mail plan
Work backward from ballot drop and election day. For a vote-by-mail state the first piece lands the week ballots go out; for in-person voting the persuasion pieces land in the two weeks before early voting and the GOTV piece in the final five days. Marketing Mail takes three to ten days to deliver, so a drop is entered seven to ten days before it needs to land; First-Class, at higher postage, buys certainty in the last week. Send the drop dates as soon as the plan is set, so they can be booked with the print partner that covers the district.
Voter files and segments
You supply the voter file from the party, the state or a vendor; we standardize the addresses, NCOA them (a large share of registered voters have moved), de-duplicate to household so a family gets one piece, and split into the segments you define: party, vote history, precinct, age, gender. Each segment can carry its own message, printed as a version of the same card.
Disclaimers and the union bug
Every card carries the "paid for by" disclaimer your jurisdiction requires, sized and placed per the rules, and we flag a missing one at proof. A union bug is available on request for campaigns that need it, and the mail is entered as USPS Political Mail with the tag that lets the Postal Service track and expedite it.
Voter-file mailings of tens of thousands of pieces are presorted and entered as one job through bulk mailing.
Request a free quote
Quote a political & advocacy mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — with no obligation. No finished design or mailing list needed.
Answers
Political & Advocacy direct mail questions
How much do political mailers cost?
It is quoted for the district and the drop: a 6×11 postcard to a voter file, a 5×8.25 GOTV card, or a 6×11 saturation drop to whole precincts, with printing, mail processing and postage stated separately, and First-Class quoted alongside Marketing Mail when the calendar is tight. Send the voter file size and the drop dates through the quote form for a written quote.
How fast can you print and mail political mail?
As fast as the earliest open mail date among our three print partners allows, which is why we plan the entry date backward from the day the piece needs to land and book it as soon as the drop dates are known. Delivery then takes one to five business days First-Class or three to ten as Marketing Mail.
Do you offer a union bug?
Yes, union printing with a union bug is available on request for campaigns that require it. Tell us when you order and the bug is placed on the proof.
Can you mail from our voter file?
Yes. Send the file in any spreadsheet format; we standardize and NCOA-update the addresses, de-duplicate to the household, split it into the segments you define and mail a version to each. The file is used only for your mailing and deleted afterward.