Customer List Mailings
Customer list mailings: postcards to the people who already buy from you
Postcards to your own customer database: new products and services, incentive offers that bring in cash when you need it, thank-you and loyalty mail, and win-back cards to customers who have gone quiet.
The best list a business will ever mail is the one it already has. These people know the name, have bought before and open mail from a business they trust, and response-rate studies put house lists well above prospect lists for exactly that reason. Most businesses still mail strangers first and their own customers last, if at all.
Send the file from your point-of-sale system, practice software or CRM. We clean it, update the movers, remove duplicates and split it the way the message needs: everyone, the recent buyers, the ones who have not been back in a year. Each group gets its own card, and all of them print and mail in one order.
Four reasons to mail your own customers
A customer mailing earns its keep in one of four ways, and each card should be built for one of them, not all four at once.
- Tell them something new: a service you added, a product line, a second location
- Bring in cash: an incentive with a deadline, mailed ahead of a month you know runs slow
- Keep them: a thank-you, a members-only offer, a reminder that it is time again
- Bring them back: a win-back card to customers who have not bought in a year
How do you win back inactive customers?
Find them first: anyone whose last purchase is older than your normal buying cycle. Then mail an offer bigger than your usual one, say plainly that you would like them back, and set a deadline. Customers who lapsed because they moved away are caught by the NCOA update and dropped before printing; the rest drifted, and a card with their name on it is a good way to start the conversation again.
Is my customer list good enough to mail?
Usually, once it is cleaned. A file that has collected addresses for years carries moves, typos, duplicates and missing apartment numbers. Cleaning fixes what it can and tells you how many pieces will actually mail before you approve the quote. If the cleaned file comes in under 1,000, it can be topped up with households in your area that resemble your customers.
What a house list returns next to a prospect list is set out in direct mail response rates by list type.
Request a free quote
Quote a customer mailings job for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — with no obligation. No finished design or mailing list needed.
Answers
Customer Mailings: questions people ask
Can I mail postcards to my own customer list?
Yes. Send the file as CSV or Excel. We standardize the addresses, update moves through NCOA, remove duplicates and tell you how many pieces will mail, then print and send the cards under our partner’s permit.
What is a win-back postcard?
A card to customers who have stopped buying, with an offer stronger than your usual one and a deadline. Bringing back someone who already knows you costs far less than finding someone new, which is why it is worth sending.
How often should I mail my customers?
Often enough to be remembered, without every card being a discount. A few times a year suits most businesses, mixing news, a thank-you and an offer or two. Reminder businesses, such as dental, auto service and pest control, mail on each customer’s own schedule.
What if my customer list has fewer than 1,000 names?
It can go out with another segment, or be topped up with households in your area that resemble your customers so the order reaches 1,000. Or hold it until the file has grown.