Boston, Massachusetts · Boston–Cambridge–Newton metro
Direct mail postcards in Boston, MA
Direct mail postcards for Boston's triple-decker routes and Back Bay condos, plus the towns from Cambridge and Newton to the North and South Shores.
- 650,000 residents in the city
- ZIP codes 021–022
- Entered through the Boston Processing & Distribution Center
- Marketing Mail 3–5 days locally
Boston is a city of about 650,000 people at the center of a metro of 4.9 million, with ZIP codes 021 and 022 covering the city and 017 through 024 the surrounding towns. The city's housing is triple-deckers and rowhouses in Dorchester, Jamaica Plain, South Boston, Charlestown and East Boston on dense residential routes; brownstones and apartments in Back Bay, Beacon Hill and the South End; and single-family neighborhoods in West Roxbury, Roslindale and Hyde Park. Beyond the city, Cambridge, Somerville, Brookline and Newton mail as dense inner suburbs, and the towns of MetroWest, the North Shore and the South Shore as suburbs with high home values.
Boston businesses mail through the region's universities, hospitals, financial firms and biotech companies, which mail donors, patients and businesses nationally; through real estate agents farming Brookline, Newton, Wellesley and the South Shore; through home services companies serving one of the oldest housing stocks in the country; and through the restaurants, dental practices, private schools and nonprofits that mail every town in the metro.
Who mails in Boston?
Universities, hospitals and the region's enormous nonprofit sector; financial services and insurance firms; real estate agents and brokerages; heating oil and HVAC companies, roofing, window, insulation and plumbing businesses serving 100-year-old houses; restaurants and pizza shops saturating the triple-decker neighborhoods; dental, orthodontic and medical practices; private schools and tutoring; auto dealers along Route 1 and Route 9; and political campaigns for every office.
City neighborhoods and the towns
Dorchester, Jamaica Plain, Roslindale, West Roxbury and Hyde Park are dense residential routes where saturation is efficient and agents farm. Back Bay, Beacon Hill, the South End and the Seaport are apartment and condominium markets, where mailing the owners and residents already on your list beats covering the route. Cambridge, Somerville and Brookline are dense inner suburbs. Newton, Wellesley, Lexington, Needham and the South Shore towns are farmed by home value. One mailing can cover the city and any set of towns.
Seasons and the September 1 turnover
Heating oil, boiler and insulation offers mail in September; snow removal and roofing in October; tax and financial mail in January; landscaping and air conditioning in April; and moving season builds to the September 1 lease turnover, when the most households change addresses.
Neighborhoods and suburbs we mail around Boston
- Back Bay
- Beacon Hill
- South End
- Jamaica Plain
- Dorchester
- South Boston
- West Roxbury
- Charlestown
- Cambridge
- Brookline
- Newton
- Somerville
- Quincy
- Wellesley
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Answers
Direct mail in Boston: questions people ask
How much does direct mail cost in Boston?
We don't publish a Boston price, because the job decides it. What moves the number most here is the piece count: a saturation drop reaches every unit on a route, so a Dorchester street of triple-deckers takes a card for every apartment in every house. The other swing is whether you're mailing your own list, since Back Bay and Beacon Hill condos are usually reached that way rather than by saturation.
Does saturation mail work in Boston triple-decker neighborhoods?
Yes. Each apartment in a triple-decker gets its own card, because every unit on the carrier route receives the piece, and routes in Dorchester, Jamaica Plain and South Boston are dense and residential, so 5,000 pieces stay within a tight patch of the neighborhood.
Can you mail Cambridge, Brookline and Newton with Boston?
Yes, though they mail differently. Cambridge and Brookline are dense inner suburbs, much like Somerville, while Newton is farmed by home value, the way Wellesley and Needham are. Any set of towns can go out with the city, from ZIP codes 021 and 022 out to the rest of the 017 to 024 range.
When do Boston heating oil companies mail?
September, ahead of the cold. That's when heating oil, boiler and insulation offers go out to homeowners in one of the oldest housing stocks in the country, and it's also the month of the September 1 lease turnover, when much of the city changes addresses at once. Roofing and snow removal mail follows in October.
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