Buffalo, New York · Buffalo–Cheektowaga metro
Direct mail postcards in Buffalo, NY
Postcards for Buffalo, the Northtowns, the Southtowns and Niagara Falls, saturation or to your own list, mailed for up to 60% less than the big online printers.
- 280,000 residents in the city
- ZIP codes 142
- Entered through the Buffalo Processing & Distribution Center
- Marketing Mail 3–5 days locally
Buffalo is the second-largest city in New York, about 280,000 people, with ZIP codes 142 covering the city and 140 and 141 the suburbs of Erie and Niagara Counties, at the center of a metro of 1.1 million. The city is doubles and single-family homes on dense residential routes in Elmwood Village, North Buffalo, South Buffalo and the West Side; the suburbs are single-family on large routes, with Amherst, Williamsville and Clarence to the northeast carrying the highest home values and Orchard Park, Hamburg and East Aurora to the south as the affluent Southtowns.
Buffalo mails through its hospitals and universities; through real estate teams farming Elmwood Village, North Buffalo and the Northtowns; through home services companies serving a century-old housing stock through the snowiest winters of any large metro; and through the restaurants, wing joints, dental practices, Catholic and private schools, churches and nonprofits that mail Western New York.
Who mails in Buffalo?
Heating and insulation, roofing, siding, windows, gutters and basement waterproofing companies; snow removal and landscaping; real estate agents and teams; restaurants, pizzerias and wing businesses saturating their neighborhoods; dental, orthodontic and medical practices; the hospital systems and universities; Catholic and private schools, churches and nonprofits; auto dealers along Transit Road and Walden Avenue; and the manufacturers, banks and insurers of the region.
City, Northtowns and Southtowns
Elmwood Village, North Buffalo, Parkside and Allentown are farmed by agents; South Buffalo, the West Side and Kaisertown are dense routes for saturation mail. Amherst, Williamsville, Clarence and East Amherst in the Northtowns carry the highest values and most of the farming. Orchard Park, Hamburg and East Aurora in the Southtowns are affluent suburbs. Cheektowaga, Tonawanda, Lancaster and Depew are dense suburban saturation territory. Niagara Falls and Niagara County mail with Buffalo in one campaign.
When Buffalo mails
Heating and insulation offers go out in September, a month ahead of the roofing mail, and tax preparers take January. Summer brings the most new households to Erie and Niagara Counties. Our three print partners each set their own mail dates, so a Buffalo fall drop is booked with whichever one has the right week open.
Neighborhoods and suburbs we mail around Buffalo
- Elmwood Village
- North Buffalo
- Allentown
- South Buffalo
- Amherst
- Williamsville
- Clarence
- East Aurora
- Orchard Park
- Hamburg
- Cheektowaga
- Tonawanda
- Lancaster
- Niagara Falls
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Answers
Direct mail in Buffalo: questions people ask
How much does direct mail cost in Buffalo?
Buffalo pricing is per job, written up once you tell us where and how many. Most of the variation is geography. The city's doubles and single-family homes sit on dense routes, and so do Cheektowaga, Tonawanda and Lancaster, while the Northtowns and Southtowns spread out over large ones. A mailing that takes in Niagara Falls adds Niagara County.
Can Amherst, Orchard Park and Niagara Falls share a mailing with Buffalo?
Yes. Erie and Niagara Counties mail as one Western New York campaign, which puts the Northtowns, the Southtowns and Niagara Falls in the same drop as the city.
Does saturation mail reach the renters in Buffalo's doubles?
Yes. A double is two addresses, and saturation mail delivers to every address on the route, so both households get the card. That's how restaurants, pizzerias and wing businesses cover South Buffalo, the West Side and Kaisertown, where the routes are dense.
When should a Buffalo roofer mail?
Twice a year: in October, ahead of the snowiest winters of any large metro, and again in April. Gutter and snow removal companies mail in October as well, so the fall drop shares the mailbox with them, and the spring round goes out with the landscaping and air conditioning offers.
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