San Francisco, California · San Francisco–Oakland–Fremont metro
Direct mail postcards in San Francisco, CA
Direct mail postcards for San Francisco, Oakland, the Peninsula and Marin: dense residential routes on the west side, apartment districts best mailed from your own list, and the Bay Area suburbs, printed and mailed for up to 60% less.
- 810,000 residents in the city
- ZIP codes 941
- Entered through the San Francisco Processing & Distribution Center
- Marketing Mail 3–5 days locally
San Francisco is a compact city of about 810,000 people on 47 square miles, with ZIP codes 941 covering the city, at the center of a Bay Area of 7.7 million. The housing is unlike any other American city: attached single-family homes and flats in the Sunset, the Richmond and the southern neighborhoods on dense residential routes; apartment buildings downtown, in the Marina, Nob Hill and the Tenderloin; and Victorian and Edwardian flats in the Mission, the Haight and the Castro. Across the bay and down the Peninsula, Oakland, Berkeley, San Mateo and Marin mail as suburbs with some of the highest home values in the country.
Bay Area businesses use mail because digital costs here are the highest anywhere. Real estate agents farm neighborhoods where the median home is seven figures; the technology companies mail their customers from San Francisco offices; restaurants saturate the Sunset and the Richmond; medical, dental and dermatology practices mail by income; the universities, museums and nonprofits mail donors; and financial services firms mail the region by net worth.
Who mails in San Francisco?
Real estate agents and brokerages, first; technology and e-commerce companies mailing their own customers; restaurants and delivery businesses in the residential west side; dental, medical and cosmetic practices; private schools and tutoring; the region's cultural institutions and nonprofits; wealth managers and financial advisors; and the solar, remodeling and seismic retrofit companies that serve the East Bay and Peninsula housing stock.
Routes, buildings and the bay
The Sunset, the Richmond, the Excelsior and the southern neighborhoods have dense residential routes where saturation mail is efficient; downtown, SoMa and the northern waterfront are apartment markets, where a business gets further mailing the residents already on its list. Oakland, Berkeley and the East Bay suburbs mail like suburbs. Marin and the Peninsula are farmed by home value. A single mailing can cover the city and any combination of Bay Area counties.
Around the bay
Mail for the city is processed at the San Francisco facility, with Oakland and San Jose serving the East Bay and the South Bay. Chinese, Spanish and Tagalog versions of a piece are routine for the Richmond, the Sunset, the Mission and Daly City.
Neighborhoods and suburbs we mail around San Francisco
- Pacific Heights
- Noe Valley
- the Sunset
- the Richmond
- the Marina
- Bernal Heights
- the Mission
- Oakland Hills
- Rockridge
- Berkeley
- Marin County
- Daly City
- San Mateo
- Walnut Creek
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Answers
Direct mail in San Francisco: questions people ask
How much does direct mail cost in San Francisco?
San Francisco mail is quoted per job, for the neighborhoods and the work involved; there's no standard price. Two things move it: how much of it saturates the Sunset and Richmond routes versus going to your own list in the apartment districts, and whether it crosses the bay, since East Bay and South Bay mail is entered through Oakland and San Jose.
Does saturation mail work in San Francisco?
Yes, particularly in the Sunset, the Richmond, the Excelsior and the southern neighborhoods, where carrier routes are dense and residential. In apartment-heavy districts, mailing the customers you already know usually works better than covering every unit.
Can you mail Oakland, Marin and the Peninsula with San Francisco?
Yes, in one mailing, though each side of the bay mails its own way. Oakland, Berkeley and the East Bay suburbs mail like any suburb, and Marin and the Peninsula, with some of the highest home values in the country, are farmed by agents who mail by value.
Is direct mail worth it in San Francisco?
Many Bay Area businesses think so, and the reason is cost: digital advertising here is the most expensive anywhere. Real estate agents mail the most, farming neighborhoods where the median home is seven figures, and wealth managers and financial advisors mail the region by net worth.
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