Boise, Idaho · Boise City metro
Direct mail postcards in Boise, ID
Postcards for Boise, Meridian, Eagle and Nampa, to every household on the routes you pick or to your own list, at up to 60% less than the big online printers.
- 240,000 residents in the city
- ZIP codes 837
- Entered through the Boise Processing & Distribution Center
- Marketing Mail 3–5 days locally
Boise is the capital of Idaho, about 240,000 people in the city, with ZIP codes 837 covering the city and Ada County, at the center of a Treasure Valley metro of 800,000 that was among the fastest-growing in the country for a decade. The city is the North End and East End on dense residential routes, the Bench and Southeast Boise on postwar and newer routes, and the Foothills with the highest values; Meridian, Eagle, Star and Kuna in Ada County and Nampa and Caldwell in Canyon County are single-family subdivisions on large routes where most of the region's growth and new mover volume is.
Treasure Valley businesses mail newcomers: after a decade of fast growth, a large share of the metro's households arrived recently, and the ones coming from California, Washington and Oregon need every service a household needs. Real estate teams farm the North End, Eagle and the Foothills; home services companies mail homeowners; restaurants saturate the routes nearby; dental, medical and orthodontic practices mail families; and the technology and healthcare employers mail businesses across the region.
Who mails in Boise?
Heating and cooling, roofing, windows, landscaping and sprinkler, pest control, garage door and solar companies; real estate agents and teams; restaurants and breweries mailing their neighborhoods; dental, orthodontic and family medical practices; credit unions; churches, private schools and nonprofits; auto dealers along Fairview Avenue and the Boise Auto Mall; and the technology, healthcare and agriculture employers of the region.
Boise, Meridian, Eagle and Canyon County
The North End, East End and Foothills are farmed by agents from their own lists; the Bench and Garden City are dense routes for saturation mail. Meridian is the largest suburb and the center of the metro's growth; Eagle and Star carry high values and new construction; Kuna and Southeast Boise are family subdivisions. Nampa and Caldwell in Canyon County are the affordable growth corridor and mail with Boise in one campaign.
When Boise mails
Furnace and roofing offers go out in September and snow removal in October, and April is sprinkler season, with landscaping and air conditioning offers alongside. Treasure Valley drops are booked on the mail dates of whichever of our three print partners serves southwest Idaho best for the job.
Neighborhoods and suburbs we mail around Boise
- North End
- East End
- Bench
- Southeast Boise
- Harris Ranch
- Meridian
- Eagle
- Star
- Kuna
- Nampa
- Caldwell
- Garden City
- Hidden Springs
- Boise Foothills
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Pricing is set for Boise and for your job. Send the postcard size, the quantity and the ZIP codes or neighborhoods, and we send back a written quote.
Answers
Direct mail in Boise: questions people ask
How much does direct mail cost in Boise?
There's no Boise price sheet; the quote depends on the job, which here can be a stretch of North End routes or every subdivision from Meridian to Nampa. Size moves the number most. After that it's the audience: every household on the routes you choose, or only the names on a list you bring.
Can you target new movers to Boise from out of state?
We mail new movers in the Treasure Valley by name, and whether that list can be split by the state they came from depends on the data, so ask with your quote. If you already have a list selected by prior state, we print and mail it, so households arriving from California, Washington or Oregon get a welcome card of their own. Without one, saturating Meridian, Eagle, Star and Kuna reaches the subdivisions where most arrivals settle.
Do you mail Meridian, Eagle and Nampa with Boise?
Yes. Meridian, Eagle, Star and Kuna in Ada County and Nampa and Caldwell in Canyon County go out in one Treasure Valley mailing with Boise.
How often should a Boise business mail the growth suburbs?
Often enough that a household that just arrived sees your name before it picks someone. May through September is the busiest stretch for arrivals, and most settle in Meridian, Eagle, Star, Kuna, Nampa and Caldwell, so a saturation drop there every few months keeps reaching households that weren't on the route last time.
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