Austin, Texas · Austin–Round Rock–San Marcos metro
Direct mail postcards in Austin, TX
Direct mail postcards for Austin, Round Rock, Cedar Park, Pflugerville, Georgetown and the Hill Country suburbs, printed and mailed for up to 60% less, with saturation drops sized for the new subdivisions.
- 980,000 residents in the city
- ZIP codes 786–787
- Entered through the Austin Processing & Distribution Center
- Marketing Mail 3–5 days locally
Austin is the eleventh-largest city in the country, about 980,000 people, and the anchor of a metro of 2.4 million that has been the fastest-growing large metro in America for most of the last decade. ZIP codes 786 and 787 cover Travis County and the suburbs to the north and south. The housing runs from 1930s bungalows in Hyde Park and Travis Heights to the master-planned communities of Steiner Ranch, Circle C and Avery Ranch, and, in Round Rock, Cedar Park, Leander, Georgetown, Kyle and Buda, mile after mile of new single-family subdivisions with large, uniform carrier routes.
Growth is the story for Austin mail. Households arrive faster here, relative to the size of the metro, than almost anywhere; every new subdivision is a farm; and the businesses that follow growth, from home services and dental to restaurants, gyms and pediatric practices, mail the suburbs continuously. The technology companies that moved here mail businesses and consumers nationally from Austin as well.
Who mails in Austin?
Real estate teams farming the western hills and the northern suburbs; home services companies (air conditioning, roofing, foundation repair, pool service, landscaping, pest control, solar) mailing homeowners; restaurants and food trucks turned restaurants saturating their neighborhoods; dental, orthodontic, pediatric and med spa practices; the University of Texas, the hospital systems and the city's nonprofits; auto dealers along I-35 and MoPac; and the tech and SaaS companies that mail their own customers from Austin offices.
The suburbs are the market
Williamson County (Round Rock, Cedar Park, Leander, Georgetown, Hutto) and Hays County (Kyle, Buda, Dripping Springs, San Marcos) are where most of the metro's new households land, and carrier routes in the new subdivisions run 500 to 900 homes. A saturation drop there covers a tight radius efficiently. Inside the city, central neighborhoods are farmed by home value, and along the apartment-heavy corridors of Lamar and Burnet a business does better mailing the residents already on its own list.
Timing
Air conditioning mails in March, roofing after spring storms, and mail aimed at newcomers peaks from May through September, when most Austin moves happen.
Neighborhoods and suburbs we mail around Austin
- Tarrytown
- Hyde Park
- Mueller
- Circle C
- Steiner Ranch
- Westlake
- South Congress
- East Austin
- Round Rock
- Cedar Park
- Pflugerville
- Georgetown
- Leander
- Kyle
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Answers
Direct mail in Austin: questions people ask
How much does direct mail cost in Austin?
Every Austin mailing is quoted on its own, for the neighborhoods and the job, with no published figure behind it. The suburbs and the center mail differently. Routes in the new Williamson and Hays County subdivisions run 500 to 900 homes and suit saturation, while Hyde Park, Tarrytown and the other central neighborhoods are usually mailed by home value from a list the business keeps.
How many routes make a 5,000-piece mailing in Austin's suburbs?
Six to ten, in the new Williamson and Hays County subdivisions where a carrier route runs 500 to 900 homes. Orders start at 1,000 pieces, one or two routes; at 5,000, Round Rock, Leander or Kyle mail a cluster of neighboring subdivisions with a card in every home.
Can you mail Round Rock, Cedar Park and Georgetown with Austin?
Yes. They're in Williamson County, north of Travis, and they mail with Austin in one drop; the 786 and 787 ZIP codes already run from the Travis County core out to those northern suburbs. Hays County, from Kyle and Buda down to San Marcos, can join the same mailing.
When is new mover season in Austin?
May through September. That's when most Austin moves happen, and businesses that want to greet newcomers mail hardest then. Most of those households land in the suburbs, from Round Rock and Cedar Park to Kyle and Buda, so that's where a welcome card belongs.
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