Direct mail for real estate
Real estate postcards and farming mail that keep your name in the neighborhood
Direct mail postcards for real estate agents, teams and brokerages: just listed, just sold, open house, market update and farming cards, plus absentee-owner and expired-listing postcards to your own lists, printed and mailed monthly for up to 60% less.
Real estate is the industry that never stopped using direct mail, because it works: a farm mailed every month produces listings, and the agent who mails is the agent the neighborhood thinks of when it is time to sell. The economics are simple. One listing pays for years of postcards.
We print and mail just listed and just sold cards, open house invitations, market updates, "what is your home worth" offers and seasonal touches, on a schedule, to the farm you define: every household on the carrier routes you pick, or the owner list you bring. Orders start at 1,000 pieces, which is one or two carrier routes: a single subdivision makes a farm, and a whole ZIP code or a team's combined farm is simply a bigger order. Cards can carry the recipient's street name and a QR code to a valuation page, printed per piece from your list.
What real estate businesses mail
- Just listed and just sold 6×11 postcards to the whole farm, not just the street
- Monthly 5×8.25 farming postcards to a ZIP code or a group of subdivisions, twelve drops a year
- Absentee-owner and investor postcards to a list you bring, with a simulated-handwriting note
- Expired and withdrawn listing postcards
- Open house invitations mailed First-Class for speed
- Saturation drops to every household in a ZIP code a team wants to own
- Market update 6×11 cards with sold data for the neighborhood
How often should a real estate agent mail a farm?
Monthly, for at least twelve months. Farming is a recognition game: the first three cards are ignored by most households, the fourth through sixth get the name remembered, and the listings come in the second half of the year and every year after. Agents who mail quarterly are paying for postcards that never reach recognition. A farm of 1,000 homes, the smallest order we take, mailed monthly on a 5×8.25 or 6×11 card is a fixed monthly cost, quoted for your city, against a single commission.
What should real estate postcards say?
Just sold cards should show the sale, the days on market and the price relationship to list, because that is proof. Farming cards should be useful: recent sales on the recipient's street, what homes like theirs are selling for, a seasonal tip. Every card should offer one thing: a free valuation, a market report, an open house. The agent's photo, brokerage and license number belong on the card; the recipient's street name printed on the card lifts response measurably.
Saturation or your own list?
There are two ways to define a farm. Saturation mail puts a card in every household on the carrier routes you choose, owners and renters alike, with no list to buy or keep current; it suits a ZIP code or a run of subdivisions where most homes are owner-occupied. Your own list does what saturation can't: an owner-occupied farm list that drops sold homes and adds new owners, or an absentee-owner list of homes whose tax bill goes elsewhere, the investor and tired-landlord audience for "we buy" and "we will list" cards. Bring the list you use, or we source one to those criteria for the mailing; either way it is standardized before it prints.
Farming the same streets every month? Set the goal for each drop from real estate direct mail response rates.
Request a free quote
Quote a real estate mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — with no obligation. No finished design or mailing list needed.
Answers
Real Estate direct mail questions
How much do real estate postcards cost?
They are quoted for your farm and your city: the size (5×8.25 or 6×11), the quantity per drop, the number of drops and the mail class all move the number, and postage is set by the USPS. A monthly farm can be quoted for the year so the per-drop cost is known in advance. Templates are free; custom design is quoted with the job.
Do real estate postcards work?
Yes, when mailed consistently. Farming a defined neighborhood monthly for a year or more is one of the most reliable listing sources agents have, because the household that decides to sell calls the name it has seen twelve times. Single mailings rarely produce a listing; programs do.
How big should a real estate farm be?
Big enough to fill an order, which starts at 1,000 pieces, and small enough to mail every month for a year. For most agents that means one or two subdivisions to start, growing toward a ZIP code as the budget allows. A team can split one farm among its agents, and a brokerage can fold its just-sold cards into a single drop.
What is the best size for real estate postcards?
The 6×11 jumbo is the standard for just listed and just sold because it shows the home large and dominates the mailbox. For monthly farming many agents use the 5×8.25 to lower the cost per drop while keeping a strong image.