Direct mail for real estate
Real estate postcards and farming mail that keep your name in the neighborhood
Direct mail postcards for real estate agents and brokerages: just listed, just sold, open house, market update and farming cards, absentee-owner and expired-listing postcards, and new mover programs, printed and mailed monthly for up to 60% less.
Real estate is the industry that never stopped using direct mail, because it works: a farm of 500 to 2,000 homes mailed every month produces listings, and the agent who mails is the agent the neighborhood thinks of when it is time to sell. The economics are simple. One listing pays for years of postcards.
We print and mail just listed and just sold cards, open house invitations, market updates, "what is your home worth" offers and seasonal touches, on a schedule, to a farm list we maintain for you. Cards can carry the recipient's street name, a map of recent sales around their home, and a QR code to a valuation page, per piece.
What real estate businesses mail
- Just listed and just sold 6×11 postcards to the 200–500 homes around the property
- Monthly 5×8.25 farming postcards to a subdivision or ZIP, 12-drop program
- Absentee-owner and investor postcards with a simulated-handwriting note
- Expired and withdrawn listing postcards
- Open house invitations mailed First-Class for speed
- New mover welcome cards for agents who work with lenders and vendors
- Market update 6×11 cards with sold data for the neighborhood
How often should a real estate agent mail a farm?
Monthly, for at least twelve months. Farming is a recognition game: the first three cards are ignored by most households, the fourth through sixth get the name remembered, and the listings come in the second half of the year and every year after. Agents who mail quarterly are paying for postcards that never reach recognition. A 500-home farm mailed monthly on a 5×8.25 or 6×11 card is a modest fixed monthly cost, quoted for your city, against a single commission.
What should real estate postcards say?
Just sold cards should show the sale, the days on market and the price relationship to list, because that is proof. Farming cards should be useful: recent sales on the recipient's street, what homes like theirs are selling for, a seasonal tip. Every card should offer one thing: a free valuation, a market report, an open house. The agent's photo, brokerage and license number belong on the card; the recipient's street name printed on the card lifts response measurably.
Lists for agents
A farm list is the owner-occupied homes in a defined area, refreshed so sold homes drop out and new owners drop in. An absentee-owner list is the homes whose tax bill goes elsewhere, which is the investor and tired-landlord audience for "we buy" and "we will list" cards. A new mover list catches households that just closed and will need everything from a handyman to a mortgage refinance. We build all three and license them for twelve months of drops.
Get a quote in minutes
Quote a real estate mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Real Estate direct mail questions
How much do real estate postcards cost?
They are quoted for your farm and your city: the size (5×8.25 or 6×11), the quantity per drop, the number of drops and the mail class all move the number, and postage is set by the USPS. A monthly farming program is quoted as a program so the per-drop cost is fixed in advance. Templates are free; custom design is quoted with the job.
Do real estate postcards work?
Yes, when mailed consistently. Farming a defined neighborhood monthly for a year or more is one of the most reliable listing sources agents have, because the household that decides to sell calls the name it has seen twelve times. Single mailings rarely produce a listing; programs do.
Can you mail just sold postcards automatically?
Yes. Connect your CRM or send us the closings and a just-sold card goes to the homes around the property within two business days, with the sale details and the recipient's street name filled in per card.
What is the best size for real estate postcards?
The 6×11 jumbo is the standard for just listed and just sold because it shows the home large and dominates the mailbox. For monthly farming many agents use the 5×8.25 to lower the cost per drop while keeping a strong image.