Guides
What drives the cost of direct mail, what EDDM requires, what response rate to plan around, when to saturate a route and when to buy a list, and how a postcard has to be set up to mail at the lowest rate. The USPS postage figures reflect the rates effective July 12, 2026.
Guide · updated 2026-09-14
Direct mail has three costs: printing, mail processing and USPS postage. Here is what moves each one, the current USPS postage rates by class, why the total differs from city to city, and how to cut the cost of a mailing without cutting response.
Read the guideGuide · updated 2026-09-14
Every Door Direct Mail costs a flat USPS postage rate per piece plus printing. This guide covers the 2026 EDDM Retail and BMEU postage rates, the size rules that make a piece eligible, the indicia, the 200-to-5,000 quantity limits, and how to pick carrier routes.
Read the guideGuide · updated 2026-09-14
Direct mail response rates average about 5% for prospect lists and 9% for house lists in industry studies, against roughly 1% for email. Here is what the numbers mean, how they vary by industry and format, and the six factors that move them.
Read the guideGuide · updated 2026-09-14
EDDM reaches every door on a carrier route at the lowest USPS postage rate with no list; targeted direct mail reaches selected households at a higher postage rate plus a list. Which one wins depends on how many people on the street are your customer. Here is how to decide.
Read the guideGuide · updated 2026-09-14
Email costs almost nothing and draws about a 1% response; direct mail costs real money per piece and draws several times that. The right answer is rarely one or the other. Here is how the two compare on cost, response, attention and measurement, and how to run them together.
Read the guideGuide · updated 2026-09-14
We print two direct mail postcard sizes, 5×8.25 and 6×11, and this guide explains why: what each USPS size class costs to mail, the rules on dimensions, thickness, address placement and clear zones, and how to set up a file that mails at the lowest rate.
Read the guideAnswers
Yes. The USPS postage figures in the guides reflect the rates effective July 12, 2026, and each page shows a last-updated date. We revise them when the USPS changes rates, typically each January and July. Our own pricing is not published; it is quoted per city.
Yes. The guides cover what drives cost, what response rate to plan around, when to saturate a route and when to buy a list, and how to set up a file that mails at the lowest rate. When you are ready, the quote form turns the plan into a written price for your city.
Get a quote in minutes
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Get a quote in minutes
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
