Philadelphia, Pennsylvania · Philadelphia–Camden–Wilmington metro
Direct mail postcards in Philadelphia, PA
Philadelphia's rowhouse routes put 500 to 800 doors in a few blocks. Saturation postcards for the city, the Main Line and South Jersey, for up to 60% less.
- 1.6 million residents in the city
- ZIP codes 190–191
- Entered through the Philadelphia Processing & Distribution Center
- Marketing Mail 3–5 days locally
Philadelphia is a city of rowhouses: about 1.6 million people, 600,000-plus households, and a housing stock that is mostly attached homes on dense, walkable carrier routes. ZIP codes 190 and 191 cover the city; 189 and 194 cover the Montgomery and Bucks County suburbs, 190 the Delaware County side, and 080 and 081 the South Jersey towns across the river. Rowhouse routes are about as good as saturation mail gets: 500 to 800 doors in a few blocks, nearly all residential, walked by one carrier in a morning.
The city mails heavily. Rowhouse neighborhoods in South Philly, the Northeast and the river wards have a home services market built around roofs, heaters and plumbing that are all the same age; restaurants and pizza shops mail menus block by block; real estate agents farm Fishtown, Passyunk and the Northwest; the region's hospital systems, universities and nonprofits mail the metro; and Philadelphia politics runs on mail every May and November.
Who mails in Philadelphia?
Roofing companies (flat roofs on rowhouses are a Philadelphia specialty), heating and plumbing, window and door replacement, real estate teams in the gentrifying river wards and the Northwest, restaurants and cheesesteak and pizza shops, dental practices, the universities and hospitals in University City, Main Line private schools and nonprofits, and campaigns for every office from committee person to Congress. Suburban businesses in Montgomery, Bucks, Chester and Delaware Counties mail the way suburbs do: every household around the shop, and their own customer lists for the rest.
Rowhouse routes and the suburbs
Inside the city, saturation mail is unusually cost-effective because routes are dense and residential; a 5,000-piece drop covers a compact neighborhood. Center City and University City are apartment-heavy, and a business there does better mailing the patients, members or customers already on its books. The Main Line and the suburban counties are farmed by real estate agents and mailed by home services companies by home value, which on the Main Line is high. South Jersey mails with Philadelphia; one mailing can cross the river.
Where the mail is entered
Mail for the city and the Pennsylvania suburbs is processed at the Philadelphia facility, and South Jersey through the South Jersey facility in Bellmawr. Our three print partners each run their own mail dates into those two plants, so a cross-river drop goes out on whichever date fits the offer.
Neighborhoods and suburbs we mail around Philadelphia
- Center City
- Rittenhouse
- Fishtown
- Northern Liberties
- South Philadelphia
- Manayunk
- Chestnut Hill
- Mount Airy
- Northeast Philadelphia
- University City
- Main Line
- King of Prussia
- Cherry Hill
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Answers
Direct mail in Philadelphia: questions people ask
How much does saturation mail cost in Philadelphia?
A Philadelphia saturation drop has no published price; each one is quoted for its routes and its card count. The rowhouse routes are what's different here. With 500 to 800 doors in a few blocks, nearly all residential, the quote turns on how many blocks you want covered.
Can you mail Philadelphia and South Jersey in the same campaign?
Yes, and it's common: South Jersey mails with Philadelphia. One campaign can run from the city's 190 and 191 ZIP codes across the river to the 080 and 081 towns of Camden, Burlington and Gloucester Counties, Cherry Hill among them, with the New Jersey pieces worked at the Bellmawr facility.
Do you mail political campaigns in Philadelphia?
Yes. We print and mail voter-file postcards for city, county and state races on two-day turnaround, entered as USPS Political Mail, with the disclaimers your race requires and a union bug on request.
Should a Philadelphia roofer saturate routes or mail a list?
Saturate, inside the city's rowhouse neighborhoods. In South Philly, the Northeast and the river wards, the flat roofs, heaters and plumbing on a block are all about the same age, so the whole route is the market. On the Main Line and in the suburban counties, home services companies mail by home value instead, often starting from their own past customers.
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