Richmond, Virginia · Richmond metro
Direct mail postcards in Richmond, VA
Direct mail for Richmond's rowhouse neighborhoods and the suburbs of Henrico, Chesterfield and Hanover, at up to 60% less than the big online printers.
- 230,000 residents in the city
- ZIP codes 232
- Entered through the Richmond Processing & Distribution Center in Sandston
- Marketing Mail 3–5 days locally
Richmond is the capital of Virginia, about 230,000 people in the city, with ZIP codes 232 covering the city and 230 and 231 the surrounding counties, at the center of a metro of 1.3 million that includes Henrico County (the West End, Short Pump, Glen Allen), Chesterfield County (Midlothian, Bon Air, Chester) and Hanover County (Mechanicsville, Ashland). The city's housing is rowhouses and single-family homes on dense residential routes in the Fan, the Museum District, Church Hill and the Near West End; the counties are single-family subdivisions on large routes, with Short Pump and Midlothian as the affluent growth corridors.
Richmond mails through its financial services, insurance and tobacco headquarters, which mail consumers nationally from here; through real estate teams farming the Fan, the West End and Midlothian; through home services companies serving a housing stock from the 1890s to last year; and through the restaurants, dental practices, private schools, churches and nonprofits that mail the region. State government and the universities add their own mail programs.
Who mails in Richmond?
Heating and cooling, roofing, siding, windows, gutters, pest control, landscaping and pool companies; real estate agents and teams; restaurants and breweries mailing every household within a few blocks; dental, orthodontic and medical practices; the hospital systems and universities; private schools (a large category here), churches and nonprofits; auto dealers along West Broad Street and Midlothian Turnpike; and the financial, insurance and legal employers of the region.
City, West End and Chesterfield
The Fan, the Museum District, Westover Hills and the Near West End are farmed by agents from their own lists by value; Church Hill, Manchester and the city's south side are dense saturation routes. Short Pump, Glen Allen and the far West End carry the region's highest values and new construction. Midlothian, Bon Air and Chester in Chesterfield County are the southern growth corridor. Mechanicsville and Ashland in Hanover mail as suburbs. One mailing covers the city and all three counties.
When Richmond mails
Richmond's home services mail comes in two waves: heating and roofing through September and October, then landscaping, pest control and air conditioning in April. Tax and financial mail goes out in January, and summer is moving season.
Neighborhoods and suburbs we mail around Richmond
- The Fan
- Museum District
- Church Hill
- Westover Hills
- Near West End
- Short Pump
- Glen Allen
- Midlothian
- Bon Air
- Chester
- Mechanicsville
- Ashland
- Powhatan
- Manchester
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Answers
Direct mail in Richmond: questions people ask
How much does direct mail cost in Richmond?
A Richmond quote is written for the mailing in front of us; there isn't a standing price. How far it reaches is the main thing. One mailing can take in the city plus Henrico, Chesterfield, Hanover and Goochland Counties, and the rowhouse routes of the Fan and Church Hill pack homes far tighter than the county subdivisions around Short Pump and Midlothian. The other part is timing: our three print partners each keep their own central Virginia mail dates, and the quote follows the one that fits.
Does a Richmond mailing cover Henrico and Chesterfield too?
Yes. Short Pump and Glen Allen in Henrico, Midlothian and Chester in Chesterfield, and Mechanicsville and Ashland in Hanover all go in the same drop as the city, with Goochland too if you need it.
Does saturation mail work in the Fan and Church Hill?
Yes, in both, though they're usually mailed differently. Church Hill, with Manchester and the south side, is dense saturation territory. The Fan is dense as well, rowhouses on tight residential routes, and saturating it suits a restaurant or brewery, but agents farming the Fan, the Museum District or Westover Hills mail their own lists by value.
Where are the new subdivisions around Richmond?
West and south of the city. Henrico's Short Pump, Glen Allen and far West End have the region's highest values and newest construction, while Chesterfield's growth runs south through Midlothian, Bon Air and Chester. Both are single-family subdivisions on large routes, and summer brings the most new arrivals there.
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