Direct mail for franchise & multi-location
Franchise postcards: one program, every location, local by design
Direct mail postcards for franchisors and multi-location businesses: brand-controlled templates with per-location versions, EDDM and targeted programs run for every unit from one account, co-op funding and one consolidated report.
A franchise needs the brand to look identical in every city and the offer to be local in every mailbox. We build the postcard templates once with the brand team, lock what must not change, and let each location fill in its address, offer and routes. The program runs from one account: every unit mails on the calendar, the franchisor sees one report, and co-op or marketing-fund dollars are applied per location.
Home services, restaurants, fitness, tutoring, senior care, salons, cleaning, pest control and automotive franchises run EDDM and targeted postcard programs this way, from ten units to a thousand.
What franchise & multi-location businesses mail
- Locked brand templates with per-location variable fields
- New unit opening packages: two EDDM drops plus new movers
- System-wide seasonal campaigns with local offers and routes
- Franchisee self-serve ordering with brand approval
- Co-op and marketing fund allocation per location
- One consolidated report by location, drop and response
Brand control without a bottleneck
The template locks the logo, colors, legal lines and layout; the location edits only the fields the brand allows: address, hours, offer from an approved list, routes. Optional brand approval holds a location's order until the marketing team clicks approve. Every location's cards are printed in the same run, so the color matches from Phoenix to Boston.
Reporting the franchisor can act on
One report shows each location's drops, pieces, cost, tracked codes and response rate, ranked, so the marketing team can see which units are mailing, which offers work and which markets need help. Franchisees see their own numbers in the same dashboard.
Get a quote in minutes
Quote a franchise & multi-location mailing for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Franchise & Multi-Location direct mail questions
Can franchisees order their own mail?
Yes. Each location logs into the shared account, picks an approved template, fills in its details and routes, and orders, optionally with brand approval before printing. Billing can go to the location, the franchisor or a co-op fund.
How do you keep the brand consistent across locations?
Templates are built with the brand team and locked: logo, colors, layout and legal lines cannot be changed, while approved fields such as address, offer and routes can. All locations print in the same production run for consistent color.
Can you mail a new franchise location opening?
Yes. A standard opening package is two EDDM drops to the routes around the new unit, before and after opening, plus a weekly new mover program for the first year, ordered once and scheduled automatically.