Direct Mail Retargeting
Direct mail retargeting: a postcard to the people who visited your site
Programmatic direct mail retargeting that matches anonymous website visitors and abandoned carts to postal addresses and mails them a postcard within days, with opt-out handling, suppression and per-piece pricing quoted for your program.
Most people who visit a website leave without buying and never come back. Digital retargeting follows them with ads they have learned to ignore. Direct mail retargeting sends them a postcard: a small script on your site identifies visitors who can be matched to a postal address, applies your rules (pages viewed, cart value, time on site, not already a customer), and a personalized card is printed and mailed within one to two days.
It works because it reaches the visitor at home, off screen, with the product they looked at pictured on the card, and because a physical piece is not blocked, skipped or scrolled past. E-commerce brands, home services companies with quote pages, auto dealers and B2B software companies use it as the highest-intent audience they can mail.
How direct mail retargeting works
A snippet on your site records visits and the pages or products viewed. Visitors are matched, through a privacy-compliant identity partner, to a postal address when the device has been associated with a household; roughly a third to a half of US visitors match. Your rules decide who qualifies: for instance, viewed a product page twice in the last seven days, cart over a threshold, not a customer in the last 90 days. Qualified households get a card with the product pictured and a code, printed in the next batch and mailed First-Class. Conversions are matched back by the code, the URL or the household.
What it costs
You pay per card mailed, not per visitor: the print rate for the card, First-Class postage, and a per-piece match fee, quoted for your program. Because only matched, qualified visitors are mailed, a brand with 20,000 monthly visitors might mail a few thousand cards a month; a daily cap keeps the budget fixed, and the quote states the all-in cost per card before the pixel goes live.
Where it outperforms
Considered purchases with a high order value: furniture, mattresses, appliances, jewelry, outdoor equipment, home improvement, auto, insurance and B2B software. The card arrives while the decision is still open, and the household sees the product again in a form that sits on the counter rather than disappearing in a feed. Results are measured as incremental conversions against a holdout group that is matched but not mailed, which is the only honest way to measure retargeting.
Privacy, plainly
No names or emails are collected on your site; the match is made by the identity partner against opted-in household data, and the card is addressed to "Current Resident" at the matched address unless the visitor is already a customer whose name you hold. Your privacy policy discloses the practice with language we provide, an opt-out link is honored within one business day, and nothing is mailed into states or audiences you exclude.
Get a quote in minutes
Quote a retargeting job for your city
Send the postcard size, the quantity and the city it is going to. Pricing is set for your city and your job, so you get a written quote — printing, mail processing and postage — usually within a business hour, with no obligation.
Answers
Retargeting: questions people ask
What is direct mail retargeting?
Direct mail retargeting sends a physical postcard to households whose members visited your website or abandoned a cart, by matching anonymous site visits to postal addresses through a privacy-compliant data partner. The card is printed and mailed within a day or two of the visit.
How do you get the address of a website visitor?
A script on the site records the visit; an identity partner matches the device to a household address in an opted-in database. Roughly 30% to 50% of US visitors can be matched. No personal information is collected from the visitor on the site itself, and cards are addressed to the household unless the visitor is already your customer.
How much does direct mail retargeting cost?
A per-card rate quoted for your program: printing, First-Class postage and a per-piece match fee, with no minimum and a daily cap you set. You pay only for cards that mail. Ask for a quote with your monthly visitor count and the cities you sell into.
Is direct mail retargeting legal?
Yes, when run with a compliant identity partner, disclosure in your privacy policy, suppression of opt-outs and exclusion of states you choose. We provide the disclosure language and honor opt-outs within one business day. Consumers can also suppress themselves through the data partner's opt-out.